People often make decisions about a business within seconds. Long before someone reads your services, checks your pricing or sends an enquiry, they are already forming an impression based on…
News
Looking Professional or Looking Generic?
Creating content has never been easier! With AI tools, templates and automated design platforms available at the click of a button, businesses can now produce a steady stream of marketing…
Why I’ve Had to Improve My Working Practices
When I first started my business, I said yes to almost everything. Like many freelancers, I wanted to be helpful, flexible and accommodating. If a client needed something urgently, I…
Save Time by Organising Content First
One of the biggest misconceptions about brochure design is that the designer simply “makes it look nice” once the content arrives. In reality, good design relies heavily on structure, organisation…
Why some of my best work isn’t public
When people think about design work, they often picture social media graphics, logos and highly visible projects. But in reality, much of the work I do happens quietly behind the…
Do You Really Need a Brand Strategy?
When you’re running a business, especially a small one, it can feel like there are a hundred other priorities before you even think about brand strategy. After all, isn’t that…
When to Book Your Marketing Projects August 25-August 26
Whether you’re a small business owner, a maker, a coach, or a growing brand, here’s a calendar designed to help you get ahead of the seasonal rush and avoid last-minute…
Why sometimes we’re not the right fit, and that’s okay!
After more than two decades working in design and illustration, I’ve come to learn something really important: creative partnerships work best when there’s a genuine connection. A shared ethos. A…
My Design Process and What It’s Like to Work With Me
If you’re thinking about working with a freelance designer and illustrator, you’re probably wondering what the process actually feels like. How is the process structured? Will you be heard? How…
How to Know If Your Branding Needs a Refresh
Branding isn’t just about a logo; it’s the whole experience people have when they come across your business. It’s the tone of your voice, the look and feel of your…
3 – Why Consistency Builds Connection
Part 3 – Social Media Back to Basics Series. When it comes to building a strong online presence, consistency is more powerful than perfection. A lot of small business owners…
7 – What to Post – Content Pillars
Part 7 – Social Media Back to Basics Series. If you ever sit down to post on social media and draw a blank, you’re not alone. One of the easiest…
8 – Visual Identity Matters
Part 8 – Social Media Back to Basics Series. Your visual identity is how your brand looks at first glance. It includes things like your colours, fonts, photography style, and…
9 – Use High-Quality Images
Part 9 – Social Media Back to Basics Series. In the fast-paced world of social media, visuals are often the first thing people notice. A clear, high-quality image can stop…
Creating the Perfect Book Cover for Amazon Publishing
Recently, I had the pleasure of working with a talented local author to design and illustrate the cover for her new book, which is now available on Amazon. It was…
Battling Seasonal Affective Disorder Through Art
As the colder months approach and the days get shorter, many of us feel the familiar weight of Seasonal Affective Disorder (SAD) creeping in. The lack of sunlight, longer nights,…
Join Me at The Whitworth Craft Fair This Sunday!
I’m super excited to have a stall at The Whitworth Craft Fair this Sunday, 20th October 2024, in Darley Dale, Derbyshire. This is a great opportunity to showcase my artwork…
Project Spotlight: Designing iClick Flyers for Global Markets
Recently, I had the pleasure of working with Pretorian Technologies to create promotional flyers for their innovative product, iClick. This feature-rich appliance controller empowers users to control their appliances via…
NEWSLETTER OCTOBER/NOVEMBER 2024
Welcome to my first-ever newsletter! I hope you enjoy catching up with what’s happening and find something to inspire your business or space. Please get in touch if you have…
Essential File Formats for Your Logo Design
When you invest in a professionally designed logo by me, it’s important to receive the final product in various file formats to ensure its usability across different platforms and media….
How Creativity Boosts Mental Well-being
Art has long been recognised as a powerful tool for enhancing mental well-being. Along with gardening and the great outdoors, artistic activities provide therapeutic benefits that positively impact my emotional and psychological health in many ways, particularly helping massively with anxiety.
A fun and informative newsletter for Little Dolittle
I had lots of fun working on this newsletter with the Little Dolittle team. From an ideas session filled with lots of laughs to completion, we did our absolute best to create an informative newsletter that perfectly suited the Little Dolittle customer base, ensuring brand adhesion throughout.
Time to Take a Different Path
As some may know, I have decided to close the studio in Sutton in Ashfield. This may initially seem saddening or an odd move after such efforts transforming the space, but the past year has been such a massive learning curve. The main lesson is that it is not the right spot for what I have to offer; this has become increasingly obvious as time passes. I am so thankful for the great connections I have made in Sutton, with whom I will remain in touch. Ultimately if you realise something isn’t right, it’s time to take a different path.
Carbon Offset Printing
I’ve been increasingly aware of the environmental impact of traditional printing practices. That’s why I’ve taken the decision to offer carbon offset and carbon-neutral printing options exclusively.
Branded Workplaces
In the dynamic landscape of modern business, companies increasingly recognise the significance of creating branded workplaces beyond mere office spaces. A branded workplace is more than just a physical location; it manifests a company’s identity, values, and culture.
A Dive into Colour Theory
Colour is a universal language that speaks to our emotions and perceptions and influences our behaviour. In the vast realm of design, whether for art, fashion, or branding, understanding colour theory is like having a secret key to unlock a world of possibilities.
A Structured Work Day
Being self-employed offers a unique set of challenges and freedoms. While setting your own schedule is a major perk, it can also be a double-edged sword if not managed effectively….
Derbyshire’s Top Creative Towns
Derbyshire, known for its rolling hills, historic sites, and cultural richness, is also home to a collection of artisan towns that have become havens for creative individuals seeking inspiration, collaboration, and a sense of community. If you’re struggling for a weekend activity – head to one of these fab’ towns!
Compelling Facebook Posts
Creating effective Facebook posts for your business is crucial for engaging your audience and driving results. Here are ten tips to help you create great business Facebook posts: Remember to…