LOGO DESIGN

Description

The process:

• Make contact, we’ll have a chat, I’ll send you a bespoke quote
• We’ll agree a price and timescale
• Payment of 50% of the total cost is required up front
  The remainder is required before master artwork is released
• Complete a detailed questionnaire so I can learn about what makes you and your company tick and your aspirations; you can find that here

• I read and understand your answers to the questionnaire (we might need a chat at this point) and then create three design options for you to choose from.
• After choosing one (or a combination) of the options, we work to create your perfect logo!
• After approving your logo, it is provided in all the formats you’ll need for print and web!

Here’s a breakdown of the typical stages in my logo design process:

1. Client Brief:Understanding the client’s vision, values, and target audience.
   • Gathering information about the brand’s personality, goals, and unique selling points.
2. Research:Investigating the industry and competitors to identify trends and gaps.
   • Exploring design styles and elements that align with the brand’s identity.
3. Inspiration and Conceptualisation:Brainstorming and sketching ideas to conceptualise potential design directions.
   • Drawing inspiration from various sources, including nature, art, and cultural elements.
4. Digital Drafting:Translating selected sketches into digital format using design software.
   • Experimenting with different fonts, colours, and graphical elements.
5. Feedback and Revisions:Presenting initial concepts to the client for feedback.
   • Incorporating client input and making necessary revisions to refine the design.
6. Refinement:Iterating on the chosen concept, refining details, and ensuring scalability.
   • Fine-tuning colour palettes, proportions, and typography for optimal visual impact.
7. Typography and Colour Selection:Choosing or customising fonts that complement the brand’s personality.
   • Selecting a colour palette that conveys the desired emotions and resonates with the target audience.
8. Versatility and Scalability:Ensuring the logo works well across various applications and platforms.
   • Testing the logo’s scalability to maintain clarity and legibility at different sizes.
9. Final Presentation:Presenting the polished, finalised logo design to the client.
10. Delivery:Handing over the final logo files in various formats for different use cases (print, digital, etc.).