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Hiring a Freelancer

What Makes a Brand Feel Trustworthy?

By Sarah Taffe on 8 June 202620 May 2026

People often make decisions about a business within seconds. Long before someone reads your services, checks your pricing or sends an enquiry, they are already forming an impression based on…

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Save Time by Organising Content First

By Sarah Taffe on 1 June 20265 June 2026

One of the biggest misconceptions about brochure design is that the designer simply “makes it look nice” once the content arrives. In reality, good design relies heavily on structure, organisation…

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Sarah Taffe headshot in front of a bookcase

My Design Process and What It’s Like to Work With Me

By Sarah Taffe on 9 July 20255 June 2026

If you’re thinking about working with a freelance designer and illustrator, you’re probably wondering what the process actually feels like. How is the process structured? Will you be heard? How…

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CPD for Freelancers in the UK

By Sarah Taffe on 22 March 202422 March 2024

In the ever-evolving landscape of freelancing in the UK, Continuous Professional Development (CPD) has emerged as a vital tool for freelancers looking to stay ahead in their fields. CPD refers to continually updating and improving one’s skills and knowledge throughout their professional life.

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A colour palette with different colours

A Dive into Colour Theory

By Sarah Taffe on 23 January 202423 January 2024

Colour is a universal language that speaks to our emotions and perceptions and influences our behaviour. In the vast realm of design, whether for art, fashion, or branding, understanding colour theory is like having a secret key to unlock a world of possibilities.

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The Power of Strong Branding

By Sarah Taffe on 27 December 202312 February 2024

A strong brand stands out as a beacon of trust and recognition in a world saturated with choices. Good branding is not just about a memorable logo; it’s a strategic approach permeating every business aspect. Here are some benefits of investing in and maintaining a solid brand identity.

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BENEFITS OF HIRING A FREELANCER

By Sarah Taffe on 31 May 20182 February 2023

According to the TUC more and more employees are working from home that ever before and there are approx 2 million freelance workers in the UK covering a range of…

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