Description
This comprehensive package includes:
- Logo design and usage guide
- Colour Pallete and usage guide
- Brand Typography and usage guide
- Brand patterns (for use in backgrounds etc..)
- Stationery package including design of Business Cards, Letterheads and Compliments Slips
- Social media graphics, including profile pictures and cover images for Instagram, Twitter, Facebook and LinkedIn (plus others as required)
- Branded email signature
- Advert design
The process:
- Make contact, we’ll have a chat, I’ll send you a bespoke quote
- We’ll agree a price and timescale
- Payment of 50% of the total cost is required up front
The remainder is required before master artwork is released - Complete a detailed questionnaire so I can learn about what makes you and your company tick and your aspirations; you can find that here
- I read and understand your answers to the questionnaire (we might need a chat/meeting at this point) and then create ten design options for you to choose from
- After choosing one (or a combination) of the options, I work to create your logo package
- After approving your package, it is provided in all the formats you’ll need for print and web
A full branding package offers a comprehensive and cohesive approach to establishing and promoting a brand’s identity. Here are the key benefits of investing in a full branding package:
- Consistency:
- Ensures a consistent and unified visual identity across all brand elements.
- Establishes a recognisable and memorable brand presence.
- Professionalism:
- Presents a polished and professional image to customers and competitors.
- Builds trust and credibility, making the brand more appealing to the target audience.
- Differentiation:
- Helps the brand stand out in a crowded market by creating a unique and distinctive identity.
- Clearly communicates the brand’s values, mission, and personality.
- Memorability:
- Enhances brand recall through cohesive design elements across various touchpoints.
- Creates a lasting impression on customers, increasing the likelihood of repeat business.
- Versatility:
- Provides a versatile set of visual assets that can be used across different mediums (print, digital, social media, merchandise, etc.).
- Ensures the brand is adaptable to various marketing channels and platforms.
- Efficiency:
- Streamlines the design process by establishing a set of brand guidelines.
- Facilitates quicker decision-making and implementation of marketing materials.
- Comprehensive Representation:
- Includes a range of elements such as a logo, colour palette, typography, imagery, and more.
- Offers a holistic representation of the brand, leaving no aspect overlooked.
- Customer Connection:
- Establishes an emotional connection with the target audience through consistent branding.
- Communicates the brand’s values and resonates with the preferences of its customers.
- Adaptability to Growth:
- Allows for the seamless integration of new products, services, or business ventures under the established brand umbrella.
- Facilitates scalability as the brand grows and evolves.
- Marketing Effectiveness:
- Enhances the effectiveness of marketing efforts by presenting a cohesive and professional image.
- Increases the likelihood of brand recognition and customer engagement.
- Brand Loyalty:
- Fosters loyalty among customers who appreciate and identify with the brand’s consistent image.
- Encourages repeat business and word-of-mouth referrals.
In summary, a full branding package is an investment that goes beyond just a logo, providing a holistic and strategic approach to shaping and communicating a brand’s identity. It ensures a brand is not just visually appealing but also effectively communicates its values and resonates with its target audience.
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