When you’re running a business, especially a small one, it can feel like there are a hundred other priorities before you even think about brand strategy. After all, isn’t that…
Branding
Why sometimes we’re not the right fit, and that’s okay!
After more than two decades working in design and illustration, I’ve come to learn something really important: creative partnerships work best when there’s a genuine connection. A shared ethos. A…
How to Align Your Brand With Who You Are
Your brand is more than a logo. It’s the feeling people get when they interact with your business. Done well, it speaks directly to your audience and, just as importantly,…
Fonts, Colours & Chaos: The Psychology Behind a Well-Designed Logo
A logo is often the first impression people get of your business. But beyond looking stylish or memorable, a great logo is rooted in psychology. Fonts, colours, spacing, and shapes…
How to Know If Your Branding Needs a Refresh
Branding isn’t just about a logo; it’s the whole experience people have when they come across your business. It’s the tone of your voice, the look and feel of your…
Essential File Formats for Your Logo Design
When you invest in a professionally designed logo by me, it’s important to receive the final product in various file formats to ensure its usability across different platforms and media….
A fun and informative newsletter for Little Dolittle
I had lots of fun working on this newsletter with the Little Dolittle team. From an ideas session filled with lots of laughs to completion, we did our absolute best to create an informative newsletter that perfectly suited the Little Dolittle customer base, ensuring brand adhesion throughout.
Branded Workplaces
In the dynamic landscape of modern business, companies increasingly recognise the significance of creating branded workplaces beyond mere office spaces. A branded workplace is more than just a physical location; it manifests a company’s identity, values, and culture.
The Power of Strong Branding
A strong brand stands out as a beacon of trust and recognition in a world saturated with choices. Good branding is not just about a memorable logo; it’s a strategic approach permeating every business aspect. Here are some benefits of investing in and maintaining a solid brand identity.