Part 1 – Social Media Back to Basics Series. Welcome to Social Media Back to Basics, a series created to help small to medium-sized business owners get clear, confident, and…
Social Media Back to Basics – 30 Day Series
2 – Choosing the Right Platforms for Your Business
Part 2 – Social Media Back to Basics Series. One of the biggest mistakes small businesses make with social media?Trying to be everywhere at once. Each platform has its personality…
3 – Why Consistency Builds Connection
Part 3 – Social Media Back to Basics Series. When it comes to building a strong online presence, consistency is more powerful than perfection. A lot of small business owners…
4 – Define Your Audience
Part 4 – Social Media Back to Basics Series. Before you post anything on social media, ask yourself one simple question:Who am I speaking to? If you try to speak…
5 – Set Clear Goals
Part 5 – Social Media Back to Basics Series. If you don’t know why you’re using social media, it’s hard to know what to post or whether it’s working. That’s…
6 – Your Brand Voice
Part 6 – Social Media Back to Basics Series. Your brand voice is how your business sounds when it speaks. It’s the tone, language, and personality that come through in…
7 – What to Post – Content Pillars
Part 7 – Social Media Back to Basics Series. If you ever sit down to post on social media and draw a blank, you’re not alone. One of the easiest…
8 – Visual Identity Matters
Part 8 – Social Media Back to Basics Series. Your visual identity is how your brand looks at first glance. It includes things like your colours, fonts, photography style, and…
9 – Use High-Quality Images
Part 9 – Social Media Back to Basics Series. In the fast-paced world of social media, visuals are often the first thing people notice. A clear, high-quality image can stop…
10 – Understand the Algorithm
Part 10 – Social Media Back to Basics Series. The word “algorithm” gets thrown around a lot, and it can feel like some kind of mysterious formula working against you….
11 – Engage With Your Audience
Part 11 – Social Media Back to Basics Series. It’s called social media for a reason. One of the most powerful (and often underestimated) ways to build your brand online…
12 – Plan Ahead With a Content Calendar
Part 12 – Social Media Back to Basics Series. One of the biggest reasons small business owners struggle with social media is not knowing what to post. A content calendar…
13 – Hashtags
Part 13 – Social Media Back to Basics Series. Hashtags might seem like a throwaway part of social media, but used well, they can make a real difference to your…
14 – Crafting Engaging Captions
Part 14 – Social Media Back to Basics Series. A compelling image might catch your audience’s eye, but it’s the caption that holds their attention and encourages interaction. Writing engaging,…
15 – The Power of Video Content
Part 15 – Social Media Back to Basics Series. In today’s digital landscape, video content has become a cornerstone of effective social media marketing. Its dynamic and engaging nature captures…
16 – Leveraging Instagram Stories and Reels
Part 16 – Social Media Back to Basics Series. Instagram offers dynamic features like Stories and Reels that can significantly enhance your brand’s visibility and engagement. Understanding how to effectively…
17 – Analysing Your Performance
Part 17 – Social Media Back to Basics Series. Understanding how your social media content performs is crucial for refining your strategy and achieving better results. Regular analysis helps you…
18 – Boosted Posts vs. Paid Ads
Part 18 – Social Media Back to Basics Series. Paid ads are created through a platform’s advertising manager and offer advanced customisation options. Unlike boosted posts, paid ads can be…
19 – Creating Shareable Content
Part 19 – Social Media Back to Basics Series In the crowded landscape of social media, crafting content that resonates and encourages sharing is essential for amplifying your brand’s reach….
20 – Engaging Your Audience Through Interactive Content
Part 20 – Social Media Back to Basics Series. Interactive content is a powerful way to foster engagement and build a community around your brand. By encouraging active participation, you…
21 – Harnessing User-Generated Content
Part 21 – Social Media Back to Basics Series. User-generated content (UGC) refers to any content, be it photos, videos, reviews, or testimonials created by individuals rather than brands. Incorporating…
22 – Behind the Scenes Content
Part 22 – Social Media Back to Basics Series. Behind the scenes content is one of the most effective ways to build connection and trust with your audience. It gives…
23 – Tackling Negative Comments
Part 23 – Social Media Back to Basics Series. No one loves receiving negative comments online, but they’re a part of running a business in the digital age. The key…
24 – Time-Saving Tips for Social Media
Part 24 – Social Media Back to Basics Series. Running a business means your time is limited. Social media can easily become overwhelming or get pushed to the bottom of…
25 – Cross-Promote Your Content
Part 25 – Social Media Back to Basics Series. You don’t always need to create brand new content for every platform. In fact, cross-promoting your content is one of the…
26 – Collaborations and Influencers
Part 26 – Social Media Back to Basics Series. Collaborating with others is a powerful way to grow your reach, strengthen your credibility, and create fresh, engaging content. Whether you…
27 – Creating a ‘Link in Bio’ Strategy
Part 27 – Social Media Back to Basics Series You’ve probably seen the phrase “link in bio” a hundred times – and for good reason. Your bio link is one…
28 – Highlight Your Products and Services
Part 28 – Social Media Back to Basics Series. It might sound obvious, but many small businesses forget to actually talk about what they offer on social media. If you’re…
29 – Telling Your Story
Part 29 – Social Media Back to Basics Series. People don’t just buy from businesses – they buy from people they feel connected to. One of the most powerful ways…
30 – Your Next Social Media Steps
Part 30 – Social Media Back to Basics Series. You’ve made it to Day 30! Whether you’ve followed along each day or dipped in and out when you could, I…