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mindful design and illustration for small businesses by sarah taffe

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evoke visual

mindful design and illustration for small businesses by sarah taffe

News

When to Book Your Marketing Projects August 25-August 26

By Sarah Taffe on 6 August 20256 August 2025

Whether you’re a small business owner, a maker, a coach, or a growing brand, here’s a calendar designed to help you get ahead of the seasonal rush and avoid last-minute…

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Why sometimes we’re not the right fit, and that’s okay!

By Sarah Taffe on 28 July 202528 July 2025

After more than two decades working in design and illustration, I’ve come to learn something really important: creative partnerships work best when there’s a genuine connection. A shared ethos. A…

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Sarah Taffe headshot in front of a bookcase

My Design Process – What It’s Like to Work With Me

By Sarah Taffe on 9 July 20259 July 2025

If you’re thinking about working with a freelance designer and illustrator, you’re probably wondering what the process actually feels like. How is the process structured? Will you be heard? How…

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Designer working on a logo update for a brand refresh, using colour swatches and digital tools

How to Know If Your Branding Needs a Refresh

By Sarah Taffe on 3 June 20253 June 2025

Branding isn’t just about a logo; it’s the whole experience people have when they come across your business. It’s the tone of your voice, the look and feel of your…

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3 – Why Consistency Builds Connection

By Sarah Taffe on 30 March 20251 April 2025

Part 3 – Social Media Back to Basics Series. When it comes to building a strong online presence, consistency is more powerful than perfection. A lot of small business owners…

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7 – What to Post – Content Pillars

By Sarah Taffe on 30 March 20251 August 2025

Part 7 – Social Media Back to Basics Series. If you ever sit down to post on social media and draw a blank, you’re not alone. One of the easiest…

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8 – Visual Identity Matters

By Sarah Taffe on 30 March 202530 March 2025

Part 8 – Social Media Back to Basics Series. Your visual identity is how your brand looks at first glance. It includes things like your colours, fonts, photography style, and…

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9 – Use High-Quality Images

By Sarah Taffe on 30 March 20251 April 2025

Part 9 – Social Media Back to Basics Series. In the fast-paced world of social media, visuals are often the first thing people notice. A clear, high-quality image can stop…

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Creating the Perfect Book Cover for Amazon Publishing

By Sarah Taffe on 22 January 20251 April 2025

Recently, I had the pleasure of working with a talented local author to design and illustrate the cover for her new book, which is now available on Amazon. It was…

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NEWSLETTER DECEMBER 2024

By Sarah Taffe on 3 December 20243 December 2024
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Battling Seasonal Affective Disorder Through Art

By Sarah Taffe on 5 November 20245 November 2024

As the colder months approach and the days get shorter, many of us feel the familiar weight of Seasonal Affective Disorder (SAD) creeping in. The lack of sunlight, longer nights,…

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Join Me at The Whitworth Craft Fair This Sunday!

By Sarah Taffe on 17 October 202417 October 2024

I’m super excited to have a stall at The Whitworth Craft Fair this Sunday, 20th October 2024, in Darley Dale, Derbyshire. This is a great opportunity to showcase my artwork…

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Project Spotlight: Designing iClick Flyers for Global Markets

By Sarah Taffe on 8 October 20248 October 2024

Recently, I had the pleasure of working with Pretorian Technologies to create promotional flyers for their innovative product, iClick. This feature-rich appliance controller empowers users to control their appliances via…

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NEWSLETTER OCTOBER/NOVEMBER 2024

By Sarah Taffe on 26 September 20243 December 2024

Welcome to my first-ever newsletter! I hope you enjoy catching up with what’s happening and find something to inspire your business or space. Please get in touch if you have…

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Essential File Formats for Your Logo Design

By Sarah Taffe on 15 August 202415 August 2024

When you invest in a professionally designed logo by me, it’s important to receive the final product in various file formats to ensure its usability across different platforms and media….

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How Creativity Boosts Mental Well-being

By Sarah Taffe on 12 June 202412 June 2024

Art has long been recognised as a powerful tool for enhancing mental well-being. Along with gardening and the great outdoors, artistic activities provide therapeutic benefits that positively impact my emotional and psychological health in many ways, particularly helping massively with anxiety.

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A fun and informative newsletter for Little Dolittle

By Sarah Taffe on 26 April 202426 April 2024

I had lots of fun working on this newsletter with the Little Dolittle team. From an ideas session filled with lots of laughs to completion, we did our absolute best to create an informative newsletter that perfectly suited the Little Dolittle customer base, ensuring brand adhesion throughout.

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Time to Take a Different Path

By Sarah Taffe on 12 February 202412 February 2024

As some may know, I have decided to close the studio in Sutton in Ashfield. This may initially seem saddening or an odd move after such efforts transforming the space, but the past year has been such a massive learning curve. The main lesson is that it is not the right spot for what I have to offer; this has become increasingly obvious as time passes. I am so thankful for the great connections I have made in Sutton, with whom I will remain in touch. Ultimately if you realise something isn’t right, it’s time to take a different path. 

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Carbon Offset Printing

By Sarah Taffe on 7 February 20249 February 2024

I’ve been increasingly aware of the environmental impact of traditional printing practices. That’s why I’ve taken the decision to offer carbon offset and carbon-neutral printing options exclusively.

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Branded Workplaces

By Sarah Taffe on 25 January 20249 February 2024

In the dynamic landscape of modern business, companies increasingly recognise the significance of creating branded workplaces beyond mere office spaces. A branded workplace is more than just a physical location; it manifests a company’s identity, values, and culture.

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A colour palette with different colours

A Dive into Colour Theory

By Sarah Taffe on 23 January 202423 January 2024

Colour is a universal language that speaks to our emotions and perceptions and influences our behaviour. In the vast realm of design, whether for art, fashion, or branding, understanding colour theory is like having a secret key to unlock a world of possibilities.

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A Structured Work Day

By Sarah Taffe on 20 January 20249 February 2024

Being self-employed offers a unique set of challenges and freedoms. While setting your own schedule is a major perk, it can also be a double-edged sword if not managed effectively….

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Derbyshire’s Top Creative Towns

By Sarah Taffe on 19 January 20249 February 2024

Derbyshire, known for its rolling hills, historic sites, and cultural richness, is also home to a collection of artisan towns that have become havens for creative individuals seeking inspiration, collaboration, and a sense of community. If you’re struggling for a weekend activity – head to one of these fab’ towns!

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Compelling Facebook Posts

By Sarah Taffe on 18 January 20249 February 2024

Creating effective Facebook posts for your business is crucial for engaging your audience and driving results. Here are ten tips to help you create great business Facebook posts: Remember to…

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Vibrant Crafting Community

By Sarah Taffe on 16 January 20249 February 2024

I’m massively proud to be a resident of Derbyshire, which has quietly become a haven for creative minds and skilled hands, forming a tight-knit crafting community as diverse as the…

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The Power of Strong Branding

By Sarah Taffe on 27 December 202312 February 2024

A strong brand stands out as a beacon of trust and recognition in a world saturated with choices. Good branding is not just about a memorable logo; it’s a strategic approach permeating every business aspect. Here are some benefits of investing in and maintaining a solid brand identity.

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Creativity that Resonates

By Sarah Taffe on 9 December 20239 February 2024

In a world where conformity often reigns supreme, creativity stands as a beacon of individuality and innovation. It’s the spark that ignites imagination, propelling us beyond the confines of the ordinary into realms of possibility and ingenuity. Whether expressed through art, science, entrepreneurship, or everyday problem-solving, creativity is the driving force behind progress and the key to unlocking our full potential.

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HAND PICKED PRODUCTS

By Sarah Taffe on 14 November 202314 November 2023

Hi all, I hope you are well and your Christmas Shopping is well underway. We spend so long resisting mentioning Christmas until at least November, but this quickly turns to…

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New Christmas Products 🎄

By Sarah Taffe on 7 November 20237 November 2023

New products are being added to the studio (8 Brook Street, Sutton in Ashfield, NG17 1AL) every day.

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SKETCH WARM UP

By Sarah Taffe on 16 May 202317 May 2023

Sometimes our drawing, along with our handwriting, can get a little bit, well, rusty! It’s good practice to spend a short time each day exercising our creative skills and keeping…

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