Part 3 – Social Media Back to Basics Series.
When it comes to building a strong online presence, consistency is more powerful than perfection.
A lot of small business owners worry they’re not posting the ‘right’ things, but showing up regularly is often more important than obsessing over the perfect caption or image.
Why? Because consistency builds trust.
When your audience sees you showing up week after week, they start to recognise your brand, get to know your values, and eventually feel confident buying from you.
It also signals to social media algorithms that you’re active, which can increase your reach.
What Does Consistency Actually Mean?
You don’t need to post every single day.
Trying to do too much too soon can lead to burnout. Start small – two to three posts per week is a great place to begin.
Here’s how to stay consistent without it taking over your life:
Use a simple content calendar
Plan out your week or month ahead of time. You don’t need fancy tools – even a paper planner or notes app works.
Stick to 3–5 content pillars
These are your core themes (e.g. tips, testimonials, behind-the-scenes, product features). They’ll help you stay focused and avoid the “what do I post?” panic.
Batch your content
Set aside an hour to write and design multiple posts. This saves time and reduces stress.
Repurpose content
That blog post you wrote? Turn it into an Instagram carousel, a LinkedIn post, and a Facebook story.
Use scheduling tools
Free tools like Meta Business Suite or Later help you schedule posts in advance so you can ‘set it and forget it’.
Remember: Your Presence Matters
Even if you think no one’s noticing, people are watching quietly.
They’re learning about your brand every time you post – even if they don’t always hit like or comment.
Showing up consistently tells people you care about your business, your customers, and your message.
Sarah Taffe
Freelance designer, artist and writer.
