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evoke visual

mindful design and illustration for small businesses by sarah taffe

CPD for Freelancers in the UK

By Sarah Taffe on 22 March 202422 March 2024

In the ever-evolving landscape of freelancing in the UK, Continuous Professional Development (CPD) has emerged as a vital tool for freelancers looking to stay ahead in their fields. CPD refers to continually updating and improving one’s skills and knowledge throughout their professional life. It’s an investment in your career that can yield substantial returns in terms of job opportunities, client satisfaction, and personal growth. 

Staying Ahead in a Competitive Market

The freelance market in the UK is thriving but competitive. Clients are looking for the best, and sectors are constantly evolving with new technologies and methodologies. CPD allows freelancers to stay current with the latest trends and technologies in their industry, ensuring they remain competitive and in demand. By dedicating time to learning and development, freelancers can offer services that align with the latest market demands, setting them apart from those who do not invest in their professional development.

Expanding Your Skill Set

Freelancers often operate as a one-person show, which means the broader your skill set, the more attractive you are to potential clients. CPD opens opportunities to explore new areas within your field or even adjacent fields, diversifying your service offerings. This not only helps in attracting a wider range of clients but also in reducing income volatility by having multiple revenue streams.

Enhancing Your Professional Reputation

A commitment to CPD demonstrates a professional attitude to clients and peers. It shows that you are dedicated to your craft and committed to delivering the highest quality of work. This can enhance your reputation within your network and industry, leading to more referrals and higher-quality client relationships. A strong professional reputation is invaluable for a freelancer, as it can significantly impact your ability to secure ongoing work.

Access to Better Opportunities

As you expand your skills and knowledge through CPD, you’ll find yourself eligible for a wider range of projects, including those that are more complex and better paid. Clients who recognise the value of your updated skills and knowledge are more likely to entrust you with significant responsibilities, leading to more rewarding and fulfilling work. Additionally, CPD can open doors to roles that require specific certifications or qualifications, which some clients and projects might necessitate.

Personal Growth and Satisfaction

Beyond the professional benefits, CPD offers personal fulfilment, allowing you to master new challenges and achieve your career goals. Learning new skills or deepening your knowledge in a specific area can be immensely satisfying and can boost your confidence in your professional capabilities. This personal growth fosters a positive mindset and enhances your overall work performance.

Networking Opportunities

CPD often involves attending courses, workshops, and industry events, which are excellent opportunities for networking. Connecting with other professionals can lead to collaborations, partnerships, and new clients. Moreover, being part of a community with similar interests and professional goals provides a sense of belonging and can offer support during the ups and downs of freelancing.

How to Approach CPD as a Freelancer

  • Identify your career goals and what skills or knowledge you need to achieve them.
  • Look for courses, workshops, webinars, and conferences that align with your objectives. Many professional bodies offer CPD resources tailored to specific industries.
  • Incorporate learning into your routine, treating it as an integral part of your workweek.
  • After completing a CPD activity, consider how you can apply what you’ve learned to your current projects or business strategy.

CPD is not just an additional task on your to-do list; it’s a strategic investment in your freelance career. By embracing CPD, freelancers in the UK can ensure they remain competitive, satisfy their clients, and enjoy a fulfilling professional journey.

Personally, I love Google Garage and try to schedule a webinar at least once a month, which isn’t a big commitment. I’d love to know if you have any other tips on CPD. What platforms do you use, or what groups do you attend?

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Sarah Taffe

evokevisual.co.uk

Mindful design and illustration for small businesses by Sarah Taffe
▽ Alfreton, Derbyshire

This book cover and book setting project has been This book cover and book setting project has been an absolute joy to work on. 

It’s now available on Amazon and directly from the author, Liam. 

#book #selfpublish #dday #kindle #booksetting #illustrator
This is a book cover that I have been working on ( This is a book cover that I have been working on (along with setting the rest of the book). Next up is final proofing with the author, printing and setting up #kindledirectpublishing

#selfpublish #design #illustration
Social Media Back to Basics - Day 30 Your Next Soc Social Media Back to Basics - Day 30
Your Next Social Media Steps

Wondering what to do next with your social media?

In Part 30 – the final post in my Social Media Back to Basics series – I’m helping you pull everything together and plan your next steps with clarity and confidence.

https://www.evokevisual.co.uk/2025/03/29/30-your-next-social-media-steps/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 29 Telling Your Social Media Back to Basics - Day 29
Telling Your Story

Not sure what makes your brand stand out? Start with your story.

In Part 29 of my Social Media Back to Basics series, I’m exploring how sharing your journey can help your audience connect with you on a deeper level.

Click through for ideas on telling your story in a way that feels natural and authentic.
https://www.evokevisual.co.uk/2025/03/29/29-telling-your-story/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 28 Highlight You Social Media Back to Basics - Day 28
Highlight Your Products and Services

Feel like you’re not showcasing what you actually offer enough?

In Part 28 of my Social Media Back to Basics series, I’m talking about how to confidently highlight your products and services without feeling too salesy.

Click through for tips on making your offers clear, engaging, and easy to find.

https://www.evokevisual.co.uk/2025/03/29/28-highlight-your-products-and-services/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 27
Creating a ‘Link in Bio’ Strategy

Is your link in bio doing its job?

In Part 27 of my Social Media Back to Basics series, I’m sharing how to create a simple, strategic link in your bio that guides your audience exactly where you want them to go.

Click through to make sure you’re making the most of that one clickable link.

https://www.evokevisual.co.uk/2025/03/29/27-creating-a-link-in-bio-strategy/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 26 Collaboration Social Media Back to Basics - Day 26
Collaborations and Influencers

Thinking about teaming up with others to grow your audience?

In Part 26 of my Social Media Back to Basics series, I’m diving into collaborations and influencer partnerships – and how they can boost your visibility and build credibility when done right.

https://www.evokevisual.co.uk/2025/03/29/26-collaborations-and-influencers/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 25 Cross-Promote Social Media Back to Basics - Day 25
Cross-Promote Your Content

Want to get more out of the content you’re already creating?
In Part 25 of my Social Media Back to Basics series, I’m exploring how cross-promotion can help you reach a wider audience without reinventing the wheel.

Click through for easy ways to repurpose and share your content across multiple platforms. 👇🏼

https://www.evokevisual.co.uk/2025/03/29/25-cross-promote-your-content/
Social Media Back to Basics - Day 24 Time-Saving T Social Media Back to Basics - Day 24
Time-Saving Tips for Social Media

Do you feel like social media is eating up too much of your time?
In Part 24 of my Social Media Back to Basics series, I’m sharing practical, time-saving tips to help you stay consistent without it taking over your day.

Click through for simple ways to streamline your content and make social media work for you. 👇🏼

https://www.evokevisual.co.uk/2025/03/29/24-time-saving-tips-for-social-media/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 23 Tackling Nega Social Media Back to Basics - Day 23
Tackling Negative Comments

Worried about negative comments on social media? You’re not alone.

In Part 23 of my Social Media Back to Basics series, I’m talking about how to handle criticism calmly and professionally – without letting it knock your confidence.

Click through for practical tips on protecting your peace and your brand.

https://www.evokevisual.co.uk/2025/03/29/23-tackling-negative-comments/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 22 Behind the Sc Social Media Back to Basics - Day 22
Behind the Scenes Content

Wondering what to post that feels real and relatable?

In Part 22 of my Social Media Back to Basics series, I’m sharing why behind-the-scenes content is such a powerful way to build trust and humanise your brand. 👇🏼

https://www.evokevisual.co.uk/2025/03/29/22-behind-the-scenes-content/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 21 Harnessing Us Social Media Back to Basics - Day 21
Harnessing User-Generated Content

Want to build trust and lighten your content load at the same time?

In Part 21 of my Social Media Back to Basics series, I’m looking at how user-generated content can boost credibility, strengthen your community, and keep your feed feeling fresh. 👇🏼

https://www.evokevisual.co.uk/2025/03/29/21-harnessing-user-generated-content/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 20 Engaging Your Social Media Back to Basics - Day 20
Engaging Your Audience Through Interactive Content

Looking for ways to spark more meaningful interaction on your socials?
In Part 20 of my Social Media Back to Basics series, I’m exploring how interactive content – like polls, quizzes, and questions can boost engagement and build stronger connections.

Click through for easy ideas to get your audience talking. 👇🏼
https://www.evokevisual.co.uk/2025/03/28/20-engaging-your-audience-through-interactive-content/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 19 Creating Shar Social Media Back to Basics - Day 19
Creating Shareable Content

Want more eyes on your content without spending a penny?
In Part 19 of my Social Media Back to Basics series, I’m sharing what makes content genuinely shareable and how you can create posts your audience actually wants to pass on.

Click through for simple ideas to boost your reach organically.

https://www.evokevisual.co.uk/2025/03/28/19-creating-shareable-content/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 18 Boosted Posts Social Media Back to Basics - Day 18
Boosted Posts vs. Paid Ads

Not sure whether to boost a post or run a paid ad?
In Part 18 of my Social Media Back to Basics series, I’m breaking down the difference between the two – and helping you decide what’s right for your goals and budget.
Click through for a clear, no-fuss guide to getting started with paid promotion.

https://www.evokevisual.co.uk/2025/03/28/18-boosted-posts-vs-paid-ads/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 17 Analysing You Social Media Back to Basics - Day 17
Analysing Your Performance

Feel like you're posting into the void?

In Part 17 of my Social Media Back to Basics series, I’m talking about how to analyse your performance so you can see what’s working (and what’s not).

Click through to learn how to use your insights to make smarter, more confident decisions on social media.

https://www.evokevisual.co.uk/2025/03/28/17-analysing-your-performance/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 16 Leveraging In Social Media Back to Basics - Day 16
Leveraging Instagram Stories and Reels

Not sure how to make the most of Instagram Stories and Reels?
In Part 16 of my Social Media Back to Basics series, I’m sharing how these features can boost visibility, show personality, and keep your audience engaged – all without needing to go viral.

Click through for easy, approachable ways to start using Stories and Reels with purpose.

https://www.evokevisual.co.uk/2025/03/28/16-leveraging-instagram-stories-and-reels/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 15 The Power of Social Media Back to Basics - Day 15
The Power of Video Content

Wondering if video is really worth the effort?

In Part 15 of my Social Media Back to Basics series, I’m exploring the power of video content and why it can help you connect more deeply with your audience, even if you’re camera shy.

Click through for simple ways to get started with a video that feels right for your brand.

https://www.evokevisual.co.uk/2025/03/28/15-the-power-of-video-content/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 14 Crafting Enga Social Media Back to Basics - Day 14
Crafting Engaging Captions

Struggling to write captions that actually get people to stop scrolling?

In Part 14 of my Social Media Back to Basics series, I’m sharing easy ways to craft captions that feel natural, reflect your brand voice, and encourage real engagement.

Click through for tips to help your words work harder on social media.

https://www.evokevisual.co.uk/2025/03/28/14-crafting-engaging-captions/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 13 Hashtags Not Social Media Back to Basics - Day 13
Hashtags

Not sure what hashtags to use – or if they even matter anymore?

In Part 13 of my Social Media Back to Basics series, I’m breaking down how hashtags work, why they still count, and how to use them without overthinking them. 👇🏼

https://www.evokevisual.co.uk/2025/03/28/13-hashtags/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
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BOOK A VIDEO CALL
Sarah Taffe

evokevisual.co.uk

Mindful design and illustration for small businesses by Sarah Taffe
▽ Alfreton, Derbyshire

This book cover and book setting project has been This book cover and book setting project has been an absolute joy to work on. 

It’s now available on Amazon and directly from the author, Liam. 

#book #selfpublish #dday #kindle #booksetting #illustrator
This is a book cover that I have been working on ( This is a book cover that I have been working on (along with setting the rest of the book). Next up is final proofing with the author, printing and setting up #kindledirectpublishing

#selfpublish #design #illustration
Social Media Back to Basics - Day 30 Your Next Soc Social Media Back to Basics - Day 30
Your Next Social Media Steps

Wondering what to do next with your social media?

In Part 30 – the final post in my Social Media Back to Basics series – I’m helping you pull everything together and plan your next steps with clarity and confidence.

https://www.evokevisual.co.uk/2025/03/29/30-your-next-social-media-steps/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 29 Telling Your Social Media Back to Basics - Day 29
Telling Your Story

Not sure what makes your brand stand out? Start with your story.

In Part 29 of my Social Media Back to Basics series, I’m exploring how sharing your journey can help your audience connect with you on a deeper level.

Click through for ideas on telling your story in a way that feels natural and authentic.
https://www.evokevisual.co.uk/2025/03/29/29-telling-your-story/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 28 Highlight You Social Media Back to Basics - Day 28
Highlight Your Products and Services

Feel like you’re not showcasing what you actually offer enough?

In Part 28 of my Social Media Back to Basics series, I’m talking about how to confidently highlight your products and services without feeling too salesy.

Click through for tips on making your offers clear, engaging, and easy to find.

https://www.evokevisual.co.uk/2025/03/29/28-highlight-your-products-and-services/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 27
Creating a ‘Link in Bio’ Strategy

Is your link in bio doing its job?

In Part 27 of my Social Media Back to Basics series, I’m sharing how to create a simple, strategic link in your bio that guides your audience exactly where you want them to go.

Click through to make sure you’re making the most of that one clickable link.

https://www.evokevisual.co.uk/2025/03/29/27-creating-a-link-in-bio-strategy/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 26 Collaboration Social Media Back to Basics - Day 26
Collaborations and Influencers

Thinking about teaming up with others to grow your audience?

In Part 26 of my Social Media Back to Basics series, I’m diving into collaborations and influencer partnerships – and how they can boost your visibility and build credibility when done right.

https://www.evokevisual.co.uk/2025/03/29/26-collaborations-and-influencers/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 25 Cross-Promote Social Media Back to Basics - Day 25
Cross-Promote Your Content

Want to get more out of the content you’re already creating?
In Part 25 of my Social Media Back to Basics series, I’m exploring how cross-promotion can help you reach a wider audience without reinventing the wheel.

Click through for easy ways to repurpose and share your content across multiple platforms. 👇🏼

https://www.evokevisual.co.uk/2025/03/29/25-cross-promote-your-content/
Social Media Back to Basics - Day 24 Time-Saving T Social Media Back to Basics - Day 24
Time-Saving Tips for Social Media

Do you feel like social media is eating up too much of your time?
In Part 24 of my Social Media Back to Basics series, I’m sharing practical, time-saving tips to help you stay consistent without it taking over your day.

Click through for simple ways to streamline your content and make social media work for you. 👇🏼

https://www.evokevisual.co.uk/2025/03/29/24-time-saving-tips-for-social-media/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 23 Tackling Nega Social Media Back to Basics - Day 23
Tackling Negative Comments

Worried about negative comments on social media? You’re not alone.

In Part 23 of my Social Media Back to Basics series, I’m talking about how to handle criticism calmly and professionally – without letting it knock your confidence.

Click through for practical tips on protecting your peace and your brand.

https://www.evokevisual.co.uk/2025/03/29/23-tackling-negative-comments/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 22 Behind the Sc Social Media Back to Basics - Day 22
Behind the Scenes Content

Wondering what to post that feels real and relatable?

In Part 22 of my Social Media Back to Basics series, I’m sharing why behind-the-scenes content is such a powerful way to build trust and humanise your brand. 👇🏼

https://www.evokevisual.co.uk/2025/03/29/22-behind-the-scenes-content/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 21 Harnessing Us Social Media Back to Basics - Day 21
Harnessing User-Generated Content

Want to build trust and lighten your content load at the same time?

In Part 21 of my Social Media Back to Basics series, I’m looking at how user-generated content can boost credibility, strengthen your community, and keep your feed feeling fresh. 👇🏼

https://www.evokevisual.co.uk/2025/03/29/21-harnessing-user-generated-content/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 20 Engaging Your Social Media Back to Basics - Day 20
Engaging Your Audience Through Interactive Content

Looking for ways to spark more meaningful interaction on your socials?
In Part 20 of my Social Media Back to Basics series, I’m exploring how interactive content – like polls, quizzes, and questions can boost engagement and build stronger connections.

Click through for easy ideas to get your audience talking. 👇🏼
https://www.evokevisual.co.uk/2025/03/28/20-engaging-your-audience-through-interactive-content/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 19 Creating Shar Social Media Back to Basics - Day 19
Creating Shareable Content

Want more eyes on your content without spending a penny?
In Part 19 of my Social Media Back to Basics series, I’m sharing what makes content genuinely shareable and how you can create posts your audience actually wants to pass on.

Click through for simple ideas to boost your reach organically.

https://www.evokevisual.co.uk/2025/03/28/19-creating-shareable-content/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 18 Boosted Posts Social Media Back to Basics - Day 18
Boosted Posts vs. Paid Ads

Not sure whether to boost a post or run a paid ad?
In Part 18 of my Social Media Back to Basics series, I’m breaking down the difference between the two – and helping you decide what’s right for your goals and budget.
Click through for a clear, no-fuss guide to getting started with paid promotion.

https://www.evokevisual.co.uk/2025/03/28/18-boosted-posts-vs-paid-ads/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 17 Analysing You Social Media Back to Basics - Day 17
Analysing Your Performance

Feel like you're posting into the void?

In Part 17 of my Social Media Back to Basics series, I’m talking about how to analyse your performance so you can see what’s working (and what’s not).

Click through to learn how to use your insights to make smarter, more confident decisions on social media.

https://www.evokevisual.co.uk/2025/03/28/17-analysing-your-performance/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 16 Leveraging In Social Media Back to Basics - Day 16
Leveraging Instagram Stories and Reels

Not sure how to make the most of Instagram Stories and Reels?
In Part 16 of my Social Media Back to Basics series, I’m sharing how these features can boost visibility, show personality, and keep your audience engaged – all without needing to go viral.

Click through for easy, approachable ways to start using Stories and Reels with purpose.

https://www.evokevisual.co.uk/2025/03/28/16-leveraging-instagram-stories-and-reels/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 15 The Power of Social Media Back to Basics - Day 15
The Power of Video Content

Wondering if video is really worth the effort?

In Part 15 of my Social Media Back to Basics series, I’m exploring the power of video content and why it can help you connect more deeply with your audience, even if you’re camera shy.

Click through for simple ways to get started with a video that feels right for your brand.

https://www.evokevisual.co.uk/2025/03/28/15-the-power-of-video-content/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 14 Crafting Enga Social Media Back to Basics - Day 14
Crafting Engaging Captions

Struggling to write captions that actually get people to stop scrolling?

In Part 14 of my Social Media Back to Basics series, I’m sharing easy ways to craft captions that feel natural, reflect your brand voice, and encourage real engagement.

Click through for tips to help your words work harder on social media.

https://www.evokevisual.co.uk/2025/03/28/14-crafting-engaging-captions/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
Social Media Back to Basics - Day 13 Hashtags Not Social Media Back to Basics - Day 13
Hashtags

Not sure what hashtags to use – or if they even matter anymore?

In Part 13 of my Social Media Back to Basics series, I’m breaking down how hashtags work, why they still count, and how to use them without overthinking them. 👇🏼

https://www.evokevisual.co.uk/2025/03/28/13-hashtags/

#SocialMedia #DigitalMarketing #ContentMarketing #SEO #SocialMediaTips #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #BrandAwareness #InfluencerMarketing #Engagement #SMM #InstagramMarketing #TwitterMarketing #FacebookMarketing #LinkedInMarketing #PinterestMarketing #VideoMarketing #VisualContent #SocialMediaTrends #UserGeneratedContent #ContentStrategy #BrandStrategy #SocialMediaManagement #Analytics #ROI #SocialMediaAds #CommunityBuilding #CustomerExperience
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