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evoke visual

mindful design and illustration for small businesses by sarah taffe

Why sometimes we’re not the right fit, and that’s okay!

By Sarah Taffe on 28 July 202522 August 2025

After more than two decades working in design and illustration, I’ve come to learn something really important: creative partnerships work best when there’s a genuine connection. A shared ethos. A spark of mutual understanding.

I pour a lot of heart into helping small businesses feel confident about how they present themselves. I want the visual identity we create together to truly reflect who you are, not just what you do. That means listening, learning, and digging a little deeper than just logos and colour palettes.

But here’s the thing: sometimes, despite best intentions, we’re not quite the right fit for one another. And that’s absolutely okay.

Maybe you’re looking for a very corporate or fast-paced agency-style experience. Perhaps you need designs completed on a tight schedule, or you’d prefer to be completely hands-off with your branding decisions. Maybe your style is bold and glossy, while mine is more intuitive and people-first.

None of this means either of us is doing it wrong; it just means we’re travelling in slightly different directions.

For me, working with a business isn’t just about ticking off a design brief. It’s about building trust, sharing ideas, and crafting something with real soul behind it. I love working with people who want consistency across all platforms, who value thoughtful design, and who care deeply about how their brand makes people feel.

If we get on brilliantly, our sessions will feel like a creative conversation, not a transaction.

So if you’re wondering whether I’m the right person to bring your vision to life, I’d say this: let’s chat. No pressure, no hard sell. Just a brew and a genuine conversation about your hopes for your brand.

Because when the fit is correct, it’s magic. And when it’s not, that’s okay too; I’ll always try to point you in a direction that feels better for you.

Here’s to the right people finding each other, at the right time.

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  • ABOUT
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    • PORTFOLIO
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  • NEWS
    • BLOG
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    • TRUSTED ASSOCIATES
    • Social Media Back to Basics – 30 Day Series
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    • SEND RESOURCES
      • SEN EDUCATION RESOURCES
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    • CONTACT DETAILS
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