If you’re thinking about working with a freelance designer and illustrator, you’re probably wondering what the process actually feels like. How is the process structured? Will you be heard? How much input do you need to give?
I wanted to share a little behind-the-scenes look at how I work, so you know exactly what to expect when you get in touch. No jargon, no overwhelm – just a thoughtful, straightforward experience.
Step 1: Let’s Chat
Before anything else, I like to have a relaxed initial conversation, whether that’s over email, WhatsApp, or Teams. I’ll ask a few key questions about your goals, your audience, and your vision, and we’ll determine whether we’re a good fit. This stage is all about connection and clarity.
Step 2: Quote & Project Outline
Once I understand the scope, I’ll send over a clear quote and project outline, with no hidden extras or confusing terms. I want you to feel confident moving forward, so at this point, we ask questions and ensure all parties are clear on pricing.
Step 3: Moodboarding & Discovery
This is one of my favourite parts. I gather inspiration, colour palettes, typography ideas, illustration styles and references to create a visual direction.
Step 4: First Concepts
I present you with initial designs or sketches, depending on the project. You’ll see how your ideas are taking shape, and I’ll walk you through the rationale behind the choices. I’ll explain everything clearly and invite your honest feedback.
Step 5: Refinement & Finalisation
This is where we refine and polish the work until it feels exactly right. Most of my clients say this is when they start to feel really excited, as everything comes together and starts to reflect who they are. Your input is always valued, and I’ll guide you through the decision-making process to help you feel confident and supported.
Step 6: Delivery & Support
Once everything is finalised, I’ll send over the assets you need in the right formats, clearly labelled and ready to use. I don’t just disappear at this stage. I’m always here if you need future tweaks, advice or help evolving your brand over time..
Why It Works
My approach is collaborative, grounded and flexible. Whether you’re a small business just starting out or you’ve been going for years, I’ll meet you where you are. You don’t need a big team or a perfect brief. Just a willingness to explore ideas together.
If that sounds like what you’ve been looking for, I’d love to hear from you.
