Part 4 – Social Media Back to Basics Series.
Before you post anything on social media, ask yourself one simple question:
Who am I speaking to?
If you try to speak to everyone, you often end up connecting with no one.
When you understand exactly who your ideal customer is, you can create content that speaks directly to their needs, wants, and challenges. That’s where meaningful engagement begins.
Social media is full of noise. What cuts through is content that feels personal and relevant. When you know your audience, you can use the language they use, show up where they spend time, and offer solutions that feel made for them.
You’ll also build your confidence and clarity. Instead of guessing what to post, you’ll know who you’re talking to and why.
To define your audience, start with a few key questions:
- What is their age range, gender, and location?
- What do they do for work?
- What are their interests, habits, or values?
- What challenges are they facing?
- What goals do they want to achieve?
- Where do they spend time online?
Creating a simple profile – sometimes called a customer persona – can help you visualise who you’re speaking to. Give them a name, a lifestyle, and a typical day. When you write a post, imagine you’re speaking to that one person.
If you’re not sure who your audience is yet, that’s completely normal. You can start by looking at your existing customers or social media followers. Use insights tools to check age, location, and other demographics. Ask questions in posts or stories to learn more. Observe how your ideal audience speaks in forums or Facebook groups.
You don’t need to get it perfect straight away. You can refine your understanding over time as you grow.
Need help defining your audience clearly and simply?
Send me a message for friendly, straightforward support.
