Part 9 – Social Media Back to Basics Series.
In the fast-paced world of social media, visuals are often the first thing people notice. A clear, high-quality image can stop someone mid-scroll. A blurry or poorly lit one might get ignored completely.
Whether you’re sharing a product, a behind-the-scenes moment, or a graphic quote, the quality of your imagery reflects directly on your brand. It doesn’t mean you need a professional photographer for every post, but it does mean being thoughtful about how your content looks and where it comes from.
Here are some key tips for improving your social media imagery:
- Use natural light where possible – it makes a big difference in clarity and colour.
- Keep your backgrounds clean and distraction-free, especially for product photos.
- Take multiple shots and choose the best version.
- Use a consistent editing style so your feed looks cohesive.
- Resize and crop your images to fit the platform – square or portrait formats often perform best.
Now let’s talk about two very important aspects that are often overlooked: copyright and permission.
If you’re not using your own original images, make sure:
- You have the legal right to use the image.
Avoid copying from Google or other social accounts without permission. Use royalty-free or stock image platforms such as Unsplash, Pexels, or paid services like Adobe Stock. Always check the licensing terms, even on free sites.
If you’re photographing people – especially staff, clients, or members of the public:
- Get written or recorded permission before sharing their image online.
This can be a quick consent form or a message confirming they’re happy for the image to be used on your social media and website. This is especially important if you’re using the image in paid promotions.
If children are present in any photos or videos, make sure you have explicit written consent from a parent or guardian.
Being mindful of these issues not only protects your business but also shows respect for others and builds trust.
If you’re not confident with your current visuals or need help sourcing or creating copyright-safe content, I’d love to support you.
Sarah Taffe
Freelance designer, artist and writer.
