Part 1 – Social Media Back to Basics Series.
Welcome to Social Media Back to Basics, a series created to help small to medium-sized business owners get clear, confident, and consistent on social media.
Let’s start with the absolute basics.
What is social media for a business?
Social media consists of different platforms like Instagram, Facebook, LinkedIn, TikTok, BlueSky, and Pinterest, where people go to be entertained, inspired, informed, and connected. These are places where your potential customers already spend their time.
Each platform becomes a powerful communication channel for a business, like a modern-day shop window or a digital noticeboard. You don’t need to be on every platform, but you do need to show up where your audience is.
Used well, social media can help you:
- Build brand awareness
- Connect with your ideal audience
- Share your products, services, and values
- Drive traffic to your website
- Generate leads and sales
- Establish credibility and trust
It’s not just about going viral – it’s about showing up consistently, telling your story, and creating opportunities for people to engage with your brand.
Over the next 30 days, I’ll walk you through the essentials, from choosing the right platforms to creating effective content.
Want to get ahead now?
Drop me a message to book a free 15-minute chat.
WhatsApp +44 1773 424429
Sarah Taffe
Freelance designer, artist and writer.
